After nearly 30 years of development, domestic security industry has formed to be a new emerging industry integrating R&D, manufacturing, software, marketing, engineering and system integration, alarm operators and intermediary services.
    Since 2005, The new emerging industry has been taken place a series of changes. City level security needs which were represented by “safety city” and “emergency command” appearedon the market, and new civilian security needs represented by personal safety, home safety, community safety…  Market demands are gradually being subdivided and different groups of users make individual requirements for surveillance products. Insiders pointed out that this change has accelerated transition from traditional security market to the big security market, the market demand continues to grow, applications area and types of business expand rapidly, civilian-oriented security market has started.
    Under this changing environment, higher demands are brought up to manufacturers on the ground by security market, gave birth to two types of mainstream development strategies: one is the "small out delicate " strategy. The strategy with the core technology, develops high quality products for the sub-fields and provides targeted and customized solutions, software and hardware products, integrated construction, operation and service. It commonly appears in small and medium sized security company. Another class follows the "big and strong"  development and build up large enterprises of multi-business through intensive formation. These companies have software and hardware products of good compatibility, united system and integrated platform, can provide services for product marketing, engineering, construction, operation and maintenance to meet the needs of large-scale urban projects, civilian-oriented security and so on.
    The company implemented the "small out delicate" development strategy, its products or services must possess the characteristics of unique and exclusive. Companies should set up "limits" for themselves, then strengthen advantages in patented technology, segmented market, personal services, and so on, to use the experience of one point to lead the whole area and create the strengths core barriers that our competitors is hard to imitate.
    The company implemented the "big and strong" development strategy has two types of development models: one is making a certain kinds of product or service as a breakthrough, and gradually extends to other areas in the basis of absolute competitive edges, and expands its business scope and application areas . Such as, Hik vision conquer digital hard disk video recorder market by image compression algorithm technology as the core competitive edges, , After establishing a solid leading position in the market, gradually expands market segments of video servers, cameras and others. The implementation of this strategy takes a long time and strong fundamentals, and requires companies achieving a better result in a particular market segment. In addition, when a enterprise enter multi-types of business stage, the management team is facing severe challenges, managers need to have a higher management level.
    For the traditional security companies in changing, only as to understand the reasons for changes of the market in-depth, to grasp the market situation and the corporate status quo, think about the direction of change, find new ways to integrate into the market, can they  break through the bottleneck of the development and remain invincible in the market of fierce competition.