Germany's industrial automation busine...Your location: Home >> News
Germany's industrial automation business development is worth learning
Time：2012/4/3 14:52:38 Click：2712 Back
As we all know, in the process of socialist modernization in China, many international industrial automation companies involved, especially some German's with industrial automation companies, such as: Siemens, Phoenix, Beckhoff automation, Pilz ... .. and so on, their presence is active in various sectors of the information, automation and control, power, transportation, medical, lighting and household appliances such as inside, especially in the key projects - such as: the Three Gorges Project, the Qinghai-Tibet railway - they advance the concept, advanced technology, qualified products, keen sense of smell, strict management made its due contribution to China's socialist modernization drive. Industries in China "familiar" well-known brands. Growth path in China with a wealth of development experience, worthy of Chinese industries and enterprises with reference and discussion. Of only the text "initiate" for peer experts to discuss.
Review of German modernization
In the process of modernization of the world's major capitalist countries, Germany has its own developmental characteristics, that is, the political long-term lagging behind in economic development of both out of sync. Early to establish a bourgeois democratic political system in the political structure, with Britain and France and other countries compared to Germany until the First World War practiced Junkers dominant half domination. The economic aspect is not. Germany until the mid-1830s following the Britain, France, the United States, than the process of industrialization, however, such a late was able to come from behind. To the eve of the First World War, it has developed into a first in Europe, the world's second industrial power of capitalism, the industrial production scale and technology content can be termed a pioneer in the world. Germany in modern capitalist industrialization process is taking a Junker bourgeois road, the road to reform. Industrialization showing the trend of the leaps and bounds, not only had a significant impact on Germany's social development, and led to dramatic changes in international economic and political situation. German Xing at the beginning of the Industrial Revolution, or a politically divided, economically backward country, but it also late start of the industrialization of Britain, France and USA. However, it is unparalleled by leaps and bounds, Industrial Modernization in the short period of time. The widely distributed German industry, German industrial area west Ruhr industrial area, east of Leipzig Industrial Zone, the northern part of Hamburg, south of Stuttgart and Munich. Germany to achieve this historic process of change, there are many beneficial economic enlightenment.
Two German industrial automation Company Profile
German industrial automation companies such as stars, and most of them are SMEs. According to rough statistics, as many as 4 to 5 one thousand. However, for the industrial automation field, the well-known German industrial automation companies often only more than 20. They are: Siemens A & D, Phoenix Electric Company, the Pilz company Beckhoff Automation, Inc., Hirschmann Automation and Control, Balluff, the ifm companies, JUMO Automation, the Rop automation control systems company, Feisuo Automation Instrumentation Company, according to Hage of Industrial Engineering and Development Limited, Testo-resistant cell (NEGELE) Company, Wika (WIKA), Section Po, SICK (SICK), Lai Chi (RETSCH) Born Stein, Spike analytical instrument company, America the Chui METREL instrumentation, ho thought Pike HOSCO company, KROHNE, of H. Keer Dun measuring instruments Co., Ltd. and so on.
They are either the PLC, the DCS and other control components and systems, monitoring systems (such as: Siemens A, & D, etc.); or network system, connection (such as: Phoenix Electric Company); or to provide security products and systems (such as: Pilz Corporation, Brian Stein); or Ethernet communications products and technologies (such as: Hirschmann Automation and Control Co., Ltd.); or provide specialized sensor products and technologies, and promotion of PC control of new technologies and the development of a series of Fieldbus products (such as: Beckhoff Automation, Inc., Balluff companies, etc.); or measurement instruments, thermal instrumentation and analysis instrumentation products and technologies (such as: Feisuo Automation Instrumentation Company, Testo, resistance to cell (NEGELE) Wika (WIKA), Section Po, SICK (SICK), Lai Chi (RETSCH), Spike Analysis Instruments the US Tsui (METREL) instrumentation companies, Haosi Parker companies, KROHNE, Germany Kontron (kontron), etc.). Or industrial control software (such as: Covey software company party echelon Software Co., Ltd., etc.), or product safety and quality certification (such as: the Rhine technical supervision of the company (TUVRheinland)).
These enterprises with its advanced concept, superb technology, excellent management, characteristics of products, responsible for the spirit to win the trust of the people, get a good reputation. Some set up branches or representative offices in China, the establishment of factories or R & D center; some to establish joint ventures with Chinese companies (such as: Siemens AG - Siemens Shanghai Low Voltage Circuit Breaker Co., Ltd., China Putian Group - Nanjing Putian Telecommunications Co., Ltd. established a joint venture with the world famous professional electrical company the German Mannaikesi Electric Company the Nanjing Mannaikesi Electric Co., Ltd., Shenzhen Shenzhen stepper technology and the Germany Fiat joint venture the Yate JINGKE electrical company, Covey software and Zhejiang University the control of strategic cooperation, Germany - Xiamen refinements of automation components Co., Ltd., etc.). It is understood that Siemens only one currently in China, established 45 joint ventures involving information and communications, automation and control, power, transportation, medical, lighting and household appliances, and other various industries. Three German industrial automation business of Chinese enterprises to learn from practice
Made in Germany, by virtue of the brand of excellence, superb technology and excellent quality, universally known. German management, together with the United States and Japan and said the world's three management models.
Germany attaches great importance to the enterprise innovation. According to statistics, an average of 22 minutes, there is a German patent application to the European Patent Office.
(A) innovation and development of the spindle
Industrialization is the German modernization of economic catch-up the core issue of Britain France and the United States and other advanced capitalist countries. Germany within a very short time to achieve industrialization, including the importance of education and scientific research to maximize the leverage of science and technology on society is one of its most basic experience. Innovation is the primary means of its rapid development.
Inside the enterprise in Germany, the innovation is placed in the chairman of the board on the desk of the most important one of the five, the remaining four talent, industry interaction, customer needs, social responsibility, excellent complete five work tends to make the company leaders to win a minimum of respect. Of course, they believe that innovation absolutely should not be placed in the chairman on the desktop only just product innovation, but also a philosophy and management innovation, the establishment of the company's culture of innovation.
For example: the president of Siemens (China) Co., Ltd. Hausmann (HelmutGierse) long ago speech at Tsinghua University said: "We have the secret, will enable the Siemens company in the long-term business success, how we can maintain the competitiveness of the centuries ? "; First of all, we long-term vitality of a secret, which means that we always focus on innovation." 2007 Siemens A & D tour of the innovative activities, "innovation" concept extended to the broader category.
With the development of reform and opening up and economic construction, the demand for automation technology is the continuous development and progress, which is the goal Siemens struggle. Safe and efficient product standards to ensure customers continue to provide innovative, reliable, high quality and efficient integration in one of the products and systems. Siemens and China have maintained good relations of cooperation, is committed to making the Chinese people's living standards from traditional to modern.
Another example: Phoenix, the principle of the supremacy of users, Phoenix products worldwide, to establish a good reputation to become the world leader in the electrical connector industry. Nanjing Phoenix not only further consolidate the industry leader of the Phoenix products in the electrical connection, but also more and more with the world's advanced level of industrial products into China. Company care of the founding general manager in the international industrial automation network IIANews exclusive interview that: "Each enterprise should go its own way, this is the most important."; He said: "All Chinese or German medium-sized enterprises facing The challenge is how to maintain the sustainable development of any business in the face of competition have to think and solve problems. for Phoenix Electric in China's success, you will see the shadow of the many German companies, but also found that the shadow of an outstanding Chinese enterprises. This is the key to the success of the Phoenix Electric, is that it can both genetically modified organisms combined. "; He added:" At the same time, Phoenix Electric in terms of innovation is the life can only reason to live. Phoenix Electric is based on the connection technology in the past 20 years, and now we move towards a mine field, Phoenix has become the industry leader in anti-surge protection technology, which is a cross- .
Another example: the Chairman of the Board of Robert Bosch GmbH, Franz Fei the Rui Banqi (FranzFehrenbach) said recently, the German automotive industry (and automation technology) the future development of the key lies in strengthening the training of innovative technology and business costs. "We should stop complaining about the surrounding environment, but should gather our strength to improve the current poor condition. Only in this way, the German industry will have a better tomorrow." He said. Fei the Rui Banqi said that as the industrial centers of Europe, as long as the German companies to maintain and enhance the innovation capability, and apply them to new products and efficient production process, the German industry is a very bright future. "; He added:" remove the huge wage difference, first and foremost issue is to use innovative technology to reduce our manufacturing costs. "
"Chinese companies need independent innovation, but do not xenophobic, do not close up to rely on their own to engage in innovation, the need for more integration into the global R & D cooperation." Some of the practices of the German industrial automation innovation, we can learn from.
(B) give priority to the development of small and medium-sized enterprises
Germany is very "preference" low-key and successful small and medium enterprises. While the vast majority of the company to pursue the business model of large enterprise groups, the German chose a different road. "Limited promote" ideas may seem unusual, but to create unusual competitive. Recently, Daimler - Chrysler Corporation changed its name to Daimler AG, the formal completion of the separation procedure of the German Daimler and American Chrysler. This separation means that 10 of the next year the world's top 500 enterprises is likely to be a German company. If you look at recent years Fortune 500 list, we will see in the world's top 500 German companies the number of finalists has been ranked in the United States, Japan and even France, Britain, which seems to it the third largest economy The power status is not commensurate. It can be said that the big German companies in the world did not occupy too much advantage. In this situation, the German business community did not think what a pity. Instead, they attach importance to those large scale low-key and successful small and medium enterprises. Any one been to Germany or lived in Germany, are not difficult to feel the German SME's attention and "preference".
In fact, the real pillar of the German economy is dynamic SMEs. There are a set of data well known: SMEs accounted for 99.7% of the total number of enterprises in Germany, employment accounted for 70% of the national total, the company accounted for nearly half the national total net output. At the global, it is difficult to find a second country, like Germany, to promote the development of SMEs to upgrade part of a national strategy, national legislation, strategic planning, institutional settings, to tax, credit, training, information, etc. for SMEs to give a full range of full support, if necessary, even at the limit to have the natural advantage of large enterprises to SMEs' access to space for development.
Take a look at the situation in China, according to the statistics of the SMEs Division of the National Development and Reform Commission, the number of enterprises of China's industrial automation is about 6000 thousand, the vast majority are SMEs. Therefore, either the country or the enterprise itself can absorb nutrients from the German SME growth and development experience.
(C) The company attaches great importance to social responsibility
Enterprises in Germany, although the field of a different industry, different products, but anywhere to convey common business philosophy: social responsibility, the establishment of employee orientation.
German companies the formation of the sense of social responsibility is not entirely out of the enterprise's own moral awakening, but from the entire social environment and cultural traditions.
Headquartered in Munich, Witte Erba He Plaza, No. 2 "pink palace", Siemens, although now is facing the largest public confidence crisis in its 160 years, but I still hope to find a balance between profitability and social responsibility. To lasting social responsibility, it is necessary to lasting profitability.
German society as a whole understanding of corporate social responsibility, has long been beyond the scope of the economic and legal responsibility: German companies not only for the needs of the times, but from the traditional emphasis on social responsibility in accordance with the University of Cologne M.Reihlen Dr. explanation. He further introduced: German companies awareness of social responsibility, sustainable development is usually four: safety, health, environmental protection and quality. For example: the German chemical company Henkel Group, specializing in the establishment of the Corporate Sustainability Committee, in accordance with the above four principles to assess the company the decision-making.
It is worth noting: the German society does not split the corporate social responsibility and business to analyze, but to consider sustainable development as a whole, thus avoiding the corporate social responsibility and business opposition to look at.
(D) concern the development of industry standards
Germany's industrial automation business community attaches great importance to the industry standards. In Germany, once the expert said: "second-class enterprise products, first-class standards of business done." Should be said that in the field of industrial automation, has been a lot of industry standards. Some still continue to emerge, such as: international industrial automation industry leader, Siemens AS achievements made in the standardization work is impressive.
PROFIBUS is a fieldbus standard to be applied in the European industry. Its basic line regulatory standards in support of the Government of Germany, ABB, HoneyWell, Bosch, Siemens, FZIKaRLSRUhe nearly 20 companies from 1987 ~ 1990, spent the developed by the four-year time study, this line regulation standard is the current DIN19245,. Application areas include manufacturing, process control, building automation. Since its launch in 1991, has developed a relatively complete, and has produced for the system architecture of the ASIC. However, Siemens A & D by virtue of its widely used in the industrial automation market, PROFIBUS field bus in October 2006 by the China National Standardization Management Committee formally approved as a national standard (GB/T205402006). Industrial base Ethernet-based automation bus standard - PROFINET is approved guidance for the national standardization technical documents (GB/Z20541--2006). Siemens for process automation and factory automation safety standards (PROFISafe) also into guidance for national standardization of technical documents (GB/Z20830--2007).
Again, the strengthening of the industrial automation and functional safety standards. Although China as early as the mid-1990s they promulgated the machinery manufacturing GB/T15706.1-1995 national standards, but compared with the European Union and the United States, has not be mandatory of legalization. Promulgated by the International Electrotechnical Commission IEC61508 and European machine safety standard EN 954-1 has become a world-recognized safety standard system, combined with international standards, development of national standards and enforcing our top priority.
In addition, the implementation of human resources "localization" strategy, focus on brand image, marketing, emphasis on education and scientific research, capital and operating strategy to enhance organizational efficiency, optimize the value chain, integrated operation, the German industrial automation business has Some experience is worth the industrial automation enterprises in China to learn from them.
Of course, during our experiences at the same time, also can not ignore the problems of German industrial automation companies, such as: Siemens (medical sector) corruption case, the public credit system for the German companies began to question, Siemens, as the industrial side of Germany banner, so that people have reason to believe that cases of corruption of the German company is just the tip of the iceberg; grow bigger corporate corruption scandals not only entangled Siemens a scandal-ridden German companies can even list a long list of. Recently, in addition to Siemens, there are many German companies involved in corruption scandals, but also the German economic circles leader. According to Deutsche Welle reported, such as Volkswagen, BMW and so came the "buy enterprise workers' committees" or "large-scale bribery" scandal.
Another example: was German known as "the world's safest transport of magnetic levitation train, September 22, 2006 was the" birthplace "Germany collided with a truck, resulting in 25 deaths. Germany was to show the world its scientific and technological achievements, but it did not, so that people cast doubt on the German industrial products has always been safe, reliable ";
Another example: people engaged in is not busy, the world's lowest per capita fertility rate, population experts believe that strong, a country's population is an important factor. Spawned is not busy, it will seriously affect the competitiveness of the country, has even been asserted: "It will sooner or later destroy Germany, Germany will be strong and prosperous turn to a major precursor of the decline."
Conclusion:
Chinese enterprises need sophisticated manufacturing technology, a solid brand reputation and long-term corporate life, we have no reason not immediate inquiries about the true meaning of "German"! When we achieve "zero distance" with the German companies, German companies and their social environment in recent years "ahead of the changes are deeply shocked ......
German industrial power, but also cultural. "Made in Germany" It is in this centuries corporate culture, heritage and evolution with. Based on a religious brotherhood, equality, thrift, moderation, pay attention to values such as integrity, to a large extent affected the emergence and development of German corporate culture. Today, "Made in Germany" has been more abundant connotation of "social responsibility" and "employee oriented" business values. This may be beyond the utilitarian darker mode and more attention to the collective interests of the Japanese model, perhaps to represent the future direction of global business development.
On the methodology, the world does not exist to put the in universally mode, but the concept has a leading and backward points. The leading concept in the German connotation in today's not a simple system, but it relies on the social and cultural environment. "Made in Germany" competitive advantage lies in the non-price factors, including quality, technology, and solve the problem of proprietary technology, product performance, reliability, availability, reliability and after-sales service. These experiences and lessons, in particular, we can learn from and reflection.
Review of German modernization
In the process of modernization of the world's major capitalist countries, Germany has its own developmental characteristics, that is, the political long-term lagging behind in economic development of both out of sync. Early to establish a bourgeois democratic political system in the political structure, with Britain and France and other countries compared to Germany until the First World War practiced Junkers dominant half domination. The economic aspect is not. Germany until the mid-1830s following the Britain, France, the United States, than the process of industrialization, however, such a late was able to come from behind. To the eve of the First World War, it has developed into a first in Europe, the world's second industrial power of capitalism, the industrial production scale and technology content can be termed a pioneer in the world. Germany in modern capitalist industrialization process is taking a Junker bourgeois road, the road to reform. Industrialization showing the trend of the leaps and bounds, not only had a significant impact on Germany's social development, and led to dramatic changes in international economic and political situation. German Xing at the beginning of the Industrial Revolution, or a politically divided, economically backward country, but it also late start of the industrialization of Britain, France and USA. However, it is unparalleled by leaps and bounds, Industrial Modernization in the short period of time. The widely distributed German industry, German industrial area west Ruhr industrial area, east of Leipzig Industrial Zone, the northern part of Hamburg, south of Stuttgart and Munich. Germany to achieve this historic process of change, there are many beneficial economic enlightenment.
Two German industrial automation Company Profile
German industrial automation companies such as stars, and most of them are SMEs. According to rough statistics, as many as 4 to 5 one thousand. However, for the industrial automation field, the well-known German industrial automation companies often only more than 20. They are: Siemens A & D, Phoenix Electric Company, the Pilz company Beckhoff Automation, Inc., Hirschmann Automation and Control, Balluff, the ifm companies, JUMO Automation, the Rop automation control systems company, Feisuo Automation Instrumentation Company, according to Hage of Industrial Engineering and Development Limited, Testo-resistant cell (NEGELE) Company, Wika (WIKA), Section Po, SICK (SICK), Lai Chi (RETSCH) Born Stein, Spike analytical instrument company, America the Chui METREL instrumentation, ho thought Pike HOSCO company, KROHNE, of H. Keer Dun measuring instruments Co., Ltd. and so on.
They are either the PLC, the DCS and other control components and systems, monitoring systems (such as: Siemens A, & D, etc.); or network system, connection (such as: Phoenix Electric Company); or to provide security products and systems (such as: Pilz Corporation, Brian Stein); or Ethernet communications products and technologies (such as: Hirschmann Automation and Control Co., Ltd.); or provide specialized sensor products and technologies, and promotion of PC control of new technologies and the development of a series of Fieldbus products (such as: Beckhoff Automation, Inc., Balluff companies, etc.); or measurement instruments, thermal instrumentation and analysis instrumentation products and technologies (such as: Feisuo Automation Instrumentation Company, Testo, resistance to cell (NEGELE) Wika (WIKA), Section Po, SICK (SICK), Lai Chi (RETSCH), Spike Analysis Instruments the US Tsui (METREL) instrumentation companies, Haosi Parker companies, KROHNE, Germany Kontron (kontron), etc.). Or industrial control software (such as: Covey software company party echelon Software Co., Ltd., etc.), or product safety and quality certification (such as: the Rhine technical supervision of the company (TUVRheinland)).
These enterprises with its advanced concept, superb technology, excellent management, characteristics of products, responsible for the spirit to win the trust of the people, get a good reputation. Some set up branches or representative offices in China, the establishment of factories or R & D center; some to establish joint ventures with Chinese companies (such as: Siemens AG - Siemens Shanghai Low Voltage Circuit Breaker Co., Ltd., China Putian Group - Nanjing Putian Telecommunications Co., Ltd. established a joint venture with the world famous professional electrical company the German Mannaikesi Electric Company the Nanjing Mannaikesi Electric Co., Ltd., Shenzhen Shenzhen stepper technology and the Germany Fiat joint venture the Yate JINGKE electrical company, Covey software and Zhejiang University the control of strategic cooperation, Germany - Xiamen refinements of automation components Co., Ltd., etc.). It is understood that Siemens only one currently in China, established 45 joint ventures involving information and communications, automation and control, power, transportation, medical, lighting and household appliances, and other various industries. Three German industrial automation business of Chinese enterprises to learn from practice
Made in Germany, by virtue of the brand of excellence, superb technology and excellent quality, universally known. German management, together with the United States and Japan and said the world's three management models.
Germany attaches great importance to the enterprise innovation. According to statistics, an average of 22 minutes, there is a German patent application to the European Patent Office.
(A) innovation and development of the spindle
Industrialization is the German modernization of economic catch-up the core issue of Britain France and the United States and other advanced capitalist countries. Germany within a very short time to achieve industrialization, including the importance of education and scientific research to maximize the leverage of science and technology on society is one of its most basic experience. Innovation is the primary means of its rapid development.
Inside the enterprise in Germany, the innovation is placed in the chairman of the board on the desk of the most important one of the five, the remaining four talent, industry interaction, customer needs, social responsibility, excellent complete five work tends to make the company leaders to win a minimum of respect. Of course, they believe that innovation absolutely should not be placed in the chairman on the desktop only just product innovation, but also a philosophy and management innovation, the establishment of the company's culture of innovation.
For example: the president of Siemens (China) Co., Ltd. Hausmann (HelmutGierse) long ago speech at Tsinghua University said: "We have the secret, will enable the Siemens company in the long-term business success, how we can maintain the competitiveness of the centuries ? "; First of all, we long-term vitality of a secret, which means that we always focus on innovation." 2007 Siemens A & D tour of the innovative activities, "innovation" concept extended to the broader category.
With the development of reform and opening up and economic construction, the demand for automation technology is the continuous development and progress, which is the goal Siemens struggle. Safe and efficient product standards to ensure customers continue to provide innovative, reliable, high quality and efficient integration in one of the products and systems. Siemens and China have maintained good relations of cooperation, is committed to making the Chinese people's living standards from traditional to modern.
Another example: Phoenix, the principle of the supremacy of users, Phoenix products worldwide, to establish a good reputation to become the world leader in the electrical connector industry. Nanjing Phoenix not only further consolidate the industry leader of the Phoenix products in the electrical connection, but also more and more with the world's advanced level of industrial products into China. Company care of the founding general manager in the international industrial automation network IIANews exclusive interview that: "Each enterprise should go its own way, this is the most important."; He said: "All Chinese or German medium-sized enterprises facing The challenge is how to maintain the sustainable development of any business in the face of competition have to think and solve problems. for Phoenix Electric in China's success, you will see the shadow of the many German companies, but also found that the shadow of an outstanding Chinese enterprises. This is the key to the success of the Phoenix Electric, is that it can both genetically modified organisms combined. "; He added:" At the same time, Phoenix Electric in terms of innovation is the life can only reason to live. Phoenix Electric is based on the connection technology in the past 20 years, and now we move towards a mine field, Phoenix has become the industry leader in anti-surge protection technology, which is a cross- .
Another example: the Chairman of the Board of Robert Bosch GmbH, Franz Fei the Rui Banqi (FranzFehrenbach) said recently, the German automotive industry (and automation technology) the future development of the key lies in strengthening the training of innovative technology and business costs. "We should stop complaining about the surrounding environment, but should gather our strength to improve the current poor condition. Only in this way, the German industry will have a better tomorrow." He said. Fei the Rui Banqi said that as the industrial centers of Europe, as long as the German companies to maintain and enhance the innovation capability, and apply them to new products and efficient production process, the German industry is a very bright future. "; He added:" remove the huge wage difference, first and foremost issue is to use innovative technology to reduce our manufacturing costs. "
"Chinese companies need independent innovation, but do not xenophobic, do not close up to rely on their own to engage in innovation, the need for more integration into the global R & D cooperation." Some of the practices of the German industrial automation innovation, we can learn from.
(B) give priority to the development of small and medium-sized enterprises
Germany is very "preference" low-key and successful small and medium enterprises. While the vast majority of the company to pursue the business model of large enterprise groups, the German chose a different road. "Limited promote" ideas may seem unusual, but to create unusual competitive. Recently, Daimler - Chrysler Corporation changed its name to Daimler AG, the formal completion of the separation procedure of the German Daimler and American Chrysler. This separation means that 10 of the next year the world's top 500 enterprises is likely to be a German company. If you look at recent years Fortune 500 list, we will see in the world's top 500 German companies the number of finalists has been ranked in the United States, Japan and even France, Britain, which seems to it the third largest economy The power status is not commensurate. It can be said that the big German companies in the world did not occupy too much advantage. In this situation, the German business community did not think what a pity. Instead, they attach importance to those large scale low-key and successful small and medium enterprises. Any one been to Germany or lived in Germany, are not difficult to feel the German SME's attention and "preference".
In fact, the real pillar of the German economy is dynamic SMEs. There are a set of data well known: SMEs accounted for 99.7% of the total number of enterprises in Germany, employment accounted for 70% of the national total, the company accounted for nearly half the national total net output. At the global, it is difficult to find a second country, like Germany, to promote the development of SMEs to upgrade part of a national strategy, national legislation, strategic planning, institutional settings, to tax, credit, training, information, etc. for SMEs to give a full range of full support, if necessary, even at the limit to have the natural advantage of large enterprises to SMEs' access to space for development.
Take a look at the situation in China, according to the statistics of the SMEs Division of the National Development and Reform Commission, the number of enterprises of China's industrial automation is about 6000 thousand, the vast majority are SMEs. Therefore, either the country or the enterprise itself can absorb nutrients from the German SME growth and development experience.
(C) The company attaches great importance to social responsibility
Enterprises in Germany, although the field of a different industry, different products, but anywhere to convey common business philosophy: social responsibility, the establishment of employee orientation.
German companies the formation of the sense of social responsibility is not entirely out of the enterprise's own moral awakening, but from the entire social environment and cultural traditions.
Headquartered in Munich, Witte Erba He Plaza, No. 2 "pink palace", Siemens, although now is facing the largest public confidence crisis in its 160 years, but I still hope to find a balance between profitability and social responsibility. To lasting social responsibility, it is necessary to lasting profitability.
German society as a whole understanding of corporate social responsibility, has long been beyond the scope of the economic and legal responsibility: German companies not only for the needs of the times, but from the traditional emphasis on social responsibility in accordance with the University of Cologne M.Reihlen Dr. explanation. He further introduced: German companies awareness of social responsibility, sustainable development is usually four: safety, health, environmental protection and quality. For example: the German chemical company Henkel Group, specializing in the establishment of the Corporate Sustainability Committee, in accordance with the above four principles to assess the company the decision-making.
It is worth noting: the German society does not split the corporate social responsibility and business to analyze, but to consider sustainable development as a whole, thus avoiding the corporate social responsibility and business opposition to look at.
(D) concern the development of industry standards
Germany's industrial automation business community attaches great importance to the industry standards. In Germany, once the expert said: "second-class enterprise products, first-class standards of business done." Should be said that in the field of industrial automation, has been a lot of industry standards. Some still continue to emerge, such as: international industrial automation industry leader, Siemens AS achievements made in the standardization work is impressive.
PROFIBUS is a fieldbus standard to be applied in the European industry. Its basic line regulatory standards in support of the Government of Germany, ABB, HoneyWell, Bosch, Siemens, FZIKaRLSRUhe nearly 20 companies from 1987 ~ 1990, spent the developed by the four-year time study, this line regulation standard is the current DIN19245,. Application areas include manufacturing, process control, building automation. Since its launch in 1991, has developed a relatively complete, and has produced for the system architecture of the ASIC. However, Siemens A & D by virtue of its widely used in the industrial automation market, PROFIBUS field bus in October 2006 by the China National Standardization Management Committee formally approved as a national standard (GB/T205402006). Industrial base Ethernet-based automation bus standard - PROFINET is approved guidance for the national standardization technical documents (GB/Z20541--2006). Siemens for process automation and factory automation safety standards (PROFISafe) also into guidance for national standardization of technical documents (GB/Z20830--2007).
Again, the strengthening of the industrial automation and functional safety standards. Although China as early as the mid-1990s they promulgated the machinery manufacturing GB/T15706.1-1995 national standards, but compared with the European Union and the United States, has not be mandatory of legalization. Promulgated by the International Electrotechnical Commission IEC61508 and European machine safety standard EN 954-1 has become a world-recognized safety standard system, combined with international standards, development of national standards and enforcing our top priority.
In addition, the implementation of human resources "localization" strategy, focus on brand image, marketing, emphasis on education and scientific research, capital and operating strategy to enhance organizational efficiency, optimize the value chain, integrated operation, the German industrial automation business has Some experience is worth the industrial automation enterprises in China to learn from them.
Of course, during our experiences at the same time, also can not ignore the problems of German industrial automation companies, such as: Siemens (medical sector) corruption case, the public credit system for the German companies began to question, Siemens, as the industrial side of Germany banner, so that people have reason to believe that cases of corruption of the German company is just the tip of the iceberg; grow bigger corporate corruption scandals not only entangled Siemens a scandal-ridden German companies can even list a long list of. Recently, in addition to Siemens, there are many German companies involved in corruption scandals, but also the German economic circles leader. According to Deutsche Welle reported, such as Volkswagen, BMW and so came the "buy enterprise workers' committees" or "large-scale bribery" scandal.
Another example: was German known as "the world's safest transport of magnetic levitation train, September 22, 2006 was the" birthplace "Germany collided with a truck, resulting in 25 deaths. Germany was to show the world its scientific and technological achievements, but it did not, so that people cast doubt on the German industrial products has always been safe, reliable ";
Another example: people engaged in is not busy, the world's lowest per capita fertility rate, population experts believe that strong, a country's population is an important factor. Spawned is not busy, it will seriously affect the competitiveness of the country, has even been asserted: "It will sooner or later destroy Germany, Germany will be strong and prosperous turn to a major precursor of the decline."
Conclusion:
Chinese enterprises need sophisticated manufacturing technology, a solid brand reputation and long-term corporate life, we have no reason not immediate inquiries about the true meaning of "German"! When we achieve "zero distance" with the German companies, German companies and their social environment in recent years "ahead of the changes are deeply shocked ......
German industrial power, but also cultural. "Made in Germany" It is in this centuries corporate culture, heritage and evolution with. Based on a religious brotherhood, equality, thrift, moderation, pay attention to values such as integrity, to a large extent affected the emergence and development of German corporate culture. Today, "Made in Germany" has been more abundant connotation of "social responsibility" and "employee oriented" business values. This may be beyond the utilitarian darker mode and more attention to the collective interests of the Japanese model, perhaps to represent the future direction of global business development.
On the methodology, the world does not exist to put the in universally mode, but the concept has a leading and backward points. The leading concept in the German connotation in today's not a simple system, but it relies on the social and cultural environment. "Made in Germany" competitive advantage lies in the non-price factors, including quality, technology, and solve the problem of proprietary technology, product performance, reliability, availability, reliability and after-sales service. These experiences and lessons, in particular, we can learn from and reflection.