Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at specific times.
Over the recent few years we have seen a shift in organizations and the type of signage used to deliver important messages to target audiences, our customers and the end users are moving away from printed signs to more dynamic, flexible, and customized digital signs.
Digital Signage usually used for many different areas:
Information: Public place or corporate offices to communicate to their employees.
Advertising: For in-store promotions and provide more effective messages of new products.
Advertising by Third Parties:Digital signage networks that sell advertising to local merchants/service providers and national advertisers
Enhanced Consumer Experience:digital signage in waiting areas and medical content/information in doctor's offices to reduce perceived wait-time
The global digital signage market will grow to nearly $14 billion by year-end with the addition of data-centric information and analytics driving up revenue, according to a new report on the subject from IHS Inc. (NYSE: IHS)
Worldwide revenue for digital signage equipment, advertising player , software, services and media is projected to hit $13.9 billion at the close of 2013, up a solid 5.6 percent from $13.2 billion last year. This year’s growth improves on the 3.9 percent expansion of 2012, and the next few years will see a continued steady increase in revenue ranging from 4.7 to 5.6 percent. By 2017, total digital signage takings will amount to $17.1 billion.