Beyond the ink, paper, printing technology to promote the new concept

In this era of technology and information explosion, large print theme has gone far beyond the "paper print" this narrow scope, there may be one day, paper, printing companies will face a dead end. Therefore, more and more manufacturers, industry analysts, consultants, and professional media in guiding enterprises to provide various ancillary services direction, in order to improve enterprise value.

The past two years, with the national economic slowdown in Europe and the United States, reduced the spending power associated with the market demand for advertising and packaging materials also showed a downward trend, therefore, placed in the printing business before the most serious problem is lack of business volume , resulting in not enough business to arrive flat fixed costs, not to mention more of the profits and interest. Many printing companies are facing a crisis of growth and profitability.

At present, some avant-garde in the printing business has gradually begun to realize, as a low-margin, low-cost products business is not competitive and the way out, it is necessary to make reforms, will offer themselves into different service provider. Such as the Instant Web Co. was the first to realize that not only insisted on a low-cost operation of the companies, they are not satisfied solely as a rotary envelope processors and printers, but with a local company merger, the square of the original 800000 feet of factory space reduced to 650,000 square feet, install a set of integrated workflow solutions to the direct mail market, offers a full range of solutions. After the merger the company received 800 million in capital investment, the company also received double-digit growth.

As time progresses, the printing needs of customers has also been significant changes, if we still use the traditional set of services has far can not adapt to changes in the market, printing enterprise development is to focus on the customer's ever-changing conducted The. A great potential for the future of consciousness and the printing company should be able to offer design, printing and post-processing to release a range of capabilities. At present we are in the printing business has been limited to front-end, which only provides a certain degree of quality printed matters.

Fortunate to visit the China Business Security Printing (Hong Kong) Limited, a company that has a long history filled with spirit of the times when the security printing company, the main customers are large banks and insurance companies. According to the needs of these customers, security Printing Company not only for their processing of ordinary products, but also offers a variety of personalized services such as personalized printing, logistics rationing, inventory management, and even in certain circumstances to help the banking credit Test credit card information. Person in charge said, by providing such a high value-added services, the company gets more profit and efficiency, customers enjoy a caring service, while customers can also enjoy such a service, reducing its own equipment and labor costs, truly a win-win situation. In which we feel: alone, "paper - ink," the printing business model is no longer able to meet customer needs, while ensuring high-quality printing products processing other than printing companies should provide a variety of value-added services.

Of the existing business model to transform is not a simple matter, not only to put more products and services, or even facing the risk of failure. Here are 7 points of enterprise reform needs of the major issues for reference only:

1, to develop a workable approach strategy. Do not try to attract customers by investing in, to clarify existing market positioning, to develop a viable strategy and chose to advance the product is a very dangerous thing. But this does not mean that the future does not have a strong sensitivity to the unique vision of managers of enterprises development.

2, diversified services. The old way is to convince customers a known method to identify and meet their needs, but this is far from enough. The new approach requires a completely different sales and service model, he is a set of packaged services programs need to have excellent communication and communication skills, and training for customers so that they can craft a more profound understanding. In the business visit, the main feeling is that they produce not only for customers, but also effective training for customers to achieve seamless communication and understanding.

3, listen to our customers. Innovation in the enterprise is the best way to communicate with customers, business customers should reform program showed listen to their views and suggestions. Some enterprises have listened to the views of clients, to provide customers with a web-based orders for production services. Can not use perception to determine the client's needs, but to do real analysis, the maximum extent possible to avoid investment mistakes.

4, find the problem. Before making a major change must be timely detection of business problems, meaning that companies want to have in-depth understanding of operating modes.

5, there must be sufficient endurance. For example, Mail-Well company two years ago the company's reform, spent a million dollars of capital and countless hours of employees, but they think it is very meaningful. They developed a system called Vista, which means Vision Information Standards and Technology in Action. Includes a standard 175 steps of the database, based on consolidated financial statements, quotes and a variety of information gathering and so on. The use of such a system, Mail-Well network consists of 35 companies formed in size from 5 million U.S. dollars to 180 million U.S. dollars range, running 86 piece of equipment.

6, on the staff. Enterprises generally recognized problem is hard to find talent, as well as the mobility of persons too impetuous attitude of some staff, there are some employees can not agree with corporate culture, there are some differences due to the concept of welfare, in a business stay time not very long, which the management of the enterprise has brought some difficulties and troubles. Enterprise that wishes to develop without a stable team and diligent employees work hard, not impossible. How to retain employees, many enterprises are exploring a topic.

7, in order to ensure steady growth, to the long-term vision to put a number not be so anxious.

In the past few years, there are many experts within the industry in promoting beyond the "paper - ink," the business operation, even though we are talking about the importance of providing value-added services, but few companies truly done, in the future will give us more guidance, hope that China's printing enterprises to farther good.